Namma Karnataka’s very own OTT platform set to take off:Grandsons[Arvinda,Avinash]of famous comedian late NARASIMHARAJU to bring this to reality !

 Namma Karnataka’s very own OTT platform   KATTE  set to take off and boost Kannada   Music,Culture,Theatre,Films,Entertainment..

·         KATTE, the OTT platform of Karnataka will have space for Tulu, Kodava, Konkani, Havyaka, Uttara Karnataka, old Mysore region dialects in addition to Kannada

·         Grandsons of famous comedian late NARASIMHARAJU to bring this to reality

                                           

BENGALURU, April 19^th, 2021: Arvinda and Avinash, popularly known as the Jugaari Brothers (from their maiden film Jugaari), have ventured into building an OTT platform, KATTE, for KARNATAKA and global Kannadigas.

The Creative Founders of KATTE have a legacy behind them as the grandsons of the legendary comedian, the late NARASIMHARAJU.

KATTE, the OTT platform aims to cater exclusively to the entertainment needs of the people of Karnataka. The OTT market has been growing by leaps and bounds over the last one year aided by the pandemic-induced lockdown.

“There is a huge gap in the entertainment sector that needed to be filled. The long-felt need for an OTT platform that exclusively caters to the needs of Karnataka’s entertainment sector, that promotes local artistes will now stand fulfilled,” said S D Arvinda, Chief Operating Officer(COO) KATTE Entertainment Pvt Ltd.

           

S D Arvinda[COO],S D Avinash[CEO];KATTE Entertainment Pvt.Ltd

“People now mostly end up watching dubbed shows or shows that are not in sync with the local sentiments and culture. Katte will definitely help bridge that gap as we will have many in-house productions that will grow from local culture and stories” added, S D Avinash, Chief Executive Officer(CEO) KATTE Entertainment Pvt Ltd.                      

KATTE:The well designed office/ functional Audio-Video[A-V]Studio is located in the resplendent,green environment-locality of Jakkur in Namma BENGALURU's northern,salubrious suburbs,in-between the famous Jakkur Flying Club and the Jakkur Lake[near the huge complex of SHOBHA Emerald Condominiums/Villas]

KATTE is an OTT platform that seeks to fill a yawning gap in Karnataka’s Entertainment sector. The platform aims to exclusively cater to the entertainment needs of all dialects/languages of Karnataka.

KATTE Audio:

KATTE aims to be a holistic platform. As part of its offerings, Katte also intends to provide a platform for singers, composers and musicians.KATTE Audio will be an exclusive online music streaming system with original compositions and people could pretty well soon hear/see fabulous content emanating from their Smartphones,TV's,Radios,Hi-Fi Audio Systems..melliflous Videos/Songs,Jingles,Ads..

In addition to streaming newly released film songs, KATTE Audio intends to produce original music that encourages local folk and regional artists,thus giving a great boost / filip to the Kannada Entertainment/Film/Radio/Theatre Industry..

Growing market:

India’s over-the-top streaming (OTT) market remains one of the fastest-growing markets in the world.Over the past twelve months, spurred on by the Covid-19-induced lockdown, total domestic OTT consumption increased from 181 billion minutes to 204 billion minutes.Monthly OTT consumption has seen great variance over the twelve months, according to analyst firm RedSeer Consulting. The consumption patterns had mirrored the lockdowns imposed by the Government; dipping to 195 billion minutes of OTT consumption in June, and then jumping to 231 billion minutes in October.

RedSeer study showed that the fourth quarter consumption was also lifted by a number of major OTT releases, including sporting events, new movies and a campaign from Netflix to ramp up its following in India.While, the international OTT platforms like Netflix, Amazon Prime, Zee5, Disney Hotstar and Indian Platforms like Ullu, MX Player, Jio, Sun, etc. showcases films, originals and Web series.

Meanwhile, there are no original Kannada Web Series today on any of the existing OTT platforms. Also,there’s no content in regional dialects that caters to the needs of the different parts of Karnataka. Also,there is no personalized content to make viewers feel connected,and therein lies the Humongous Opportunity waiting to be tapped !

KATTE will be a complete entertainment platform, which will emerge as an exclusive regional and cultural hub of Karnataka with it's Innovative approach,it's people,culture, art,artists and places and looks set to take-off,fly high and be an Innovative Game-Changer in the Industry,through its Diversified,Multi-lingual offerings/capabilities.

Seen below in photo are the dedicated,qualified,resourceful,talented team/staff of KATTE Entertainment Pvt.Ltd;along with the Founders.

For more info/details,please visit/peruse

www.katteott.com

‘ASHVA MEDHA’, Perceptions 2021 the National Intercollegiate Management Festival of Ramaiah Institute of Management, Bangalore.

 Ashva Medha, Perceptions 2021 was held on 6 April, 2021 virtually at Ramaiah Institute of Management, Bangalore. The fest has been an eagerly anticipated annual event. This year also it was held with enthusiastic participation by students from many reputed B-Schools including Acharya Bangalore B School, Christ University, KLEs Institute of Management, Trinity Institute of Professional Studies, EIILM, BITS MERSA, MATS Institute of Management, KLEs IMSR,MS Ramaiah College of Arts, Science; Commerce, REVA University, etc.

This year’s theme was ‘Ashva Medha’. Ashva means ‘horse’ which signifies courage, freedom,powerful spirit & stamina and Medha means ‘intellect’. Ashva and Medha put together, signifies the one who is an intellect with a powerful spirit.

The fest began with an inaugural program by invoking the blessing of the almighty followed bylighting of the lamp and offering floral tribute to our Founder Chairman Late Dr. M S Ramaiah.

PERCEPTIONS 2021 “ASHVA MEDHA” Valedictory Function Shri B. S. Ramaprasad CE, GEF Addressing the virtual audience

Dr. Manasa Nagabhushanam, Director (Academics Research and Administration) addressed the gathering and highlighted the undying spirit of students and faculty of the Institute in executing key events like this during the pandemic. Mr. Harsha Jith Umpathy, CEO Aris Bioenergy,Mumbai was the Chief Guest of the inaugural function. He covered Green energy and eco-startups in his address. He also stated that till 2050 India would be carbon neutral. In his talk he highlighted seeking opportunities and soliciting funding for eco startups.

CFO,GEPERCEPTIONS 2021 “ASHVA MEDHA” Valedictory Function Shri B. S. Ramaprasad CE, GEF, Shri Shri. G Ramachandra. F,  Dr. Manasa Nagabhushanam Director, RIM, Dr. Anuradha TN, Dr. Bhanumathi, Dr. Kumuda and Perceptions 2021 student coordinators.

The one-day virtual fest was packed with several management and non- management events in key areas such as Finance, Human Resources, Marketing, Operations and Analytics. Some of the events conducted were Best leader, Best Management team, Business Quiz, Call of Duty, Reel making, Mad Ads, Photography, Solo singing, and Solo dance. 204 participants from various colleges had to go through several grueling rounds to reach the finals and the best teams earned top honors. The judges were from academia and industry.

PERCEPTIONS 2021 “ASHVA MEDHA” Virtual Mode”

All these events were well attended. Perceptions 2021 received sponsorships in both cash and kind. The one-day virtual festival culminated with the Prize distribution ceremony with JGI  MATS Institute of Management and Entrepreneurship College, won the overall championship award.

For more Info/details,please visit/peruse

www.msrim.in

www.bangalorerims.in

www.ramaiahfoundation.in

www.gef.in